I Thought I Was Feeding My Dog the Best—Until I Learned the Truth About Kibble

As a health-conscious yoga instructor, I care deeply about what I put into my body—fresh, whole foods, not ultra-processed stuff. I seek out balanced, nutritious meals for myself, so I knew I wanted to do the same for my two-year-old white lab, Mia.

At first, I thought high-end kibble was the best option—it was vet-recommended, easy to serve, and labeled with words like “premium” and “nutrient-rich.” But once I started researching what’s actually in dog food, I uncovered some shocking truths.

What I learned made me rethink everything, and I quickly switched to JustFoodForDogs’ JustFresh. Here’s why:

Myth #1: Kibble is Gently Cooked to Retain Nutrients

I assumed kibble was made in a way that preserved nutrients, but the truth is far from it. Most kibbles undergo a process called extrusion, where ingredients are cooked at extremely high temperatures and pressures. This strips away natural nutrients and can leave behind harmful byproducts.

With JustFoodForDogs, I know Mia is getting real, fresh food gently cooked in open kitchens. Since switching, her coat has become noticeably shinier and softer—a clear sign of better nutrient absorption.

Myth #2: Kibble Contains Fresh, Human-Grade Ingredients

I fell for the marketing. Pictures of juicy meats and vibrant veggies on kibble bags made me think I was feeding Mia the best. But when I looked at her bowl, all I saw were mystery brown pellets.

Meanwhile, JustFresh is made with premium, human-grade ingredients like real chicken, beef, veggies, and wholesome grains. I can recognize every component in her bowl—and that transparency gives me peace of mind.

Myth #3: Kibble Meets Rigorous Ingredient Quality Standards

I was shocked to learn many kibble brands use “feed-grade” ingredients—meaning they’re not fit for human consumption. That classification allows for fillers, byproducts, and questionable meats to make their way into dog food.

JustFoodForDogs, on the other hand, uses only high-quality, human-grade meats and proteins. Since switching, Mia’s energy levels have soared. She’s more playful and alert—even during our evening walks.

Myth #4: Kibble is Highly Digestible and Satisfying

For years, I thought frequent, large stools were just normal for dogs. Turns out, they’re a sign of low digestibility. Research shows fresh dog food like JustFoodForDogs is up to 40% more digestible than kibble.

With JustFresh, Mia’s digestion improved almost overnight—smaller poops, no more belly discomfort, and she finally seemed satisfied after meals. She’s also maintaining a healthy weight without me constantly adjusting portions.

Myth #5: Kibble is the Best Choice for Your Dog

Big kibble companies have spent decades convincing us that processed pellets are the gold standard. But as I’ve learned in my own health journey, real, whole foods always win.

JustFoodForDogs is the #1 vet-recommended fresh food for dogs, backed by over a decade of veterinary research. That credibility sealed the deal for me.

Myth #6: Dogs Love the Taste of Kibble

Before switching, Mia often sniffed her kibble, took a few bites, and walked away. I assumed she was just picky. But honestly—who wants to eat the same dry, overcooked pellets every day?

With JustFresh, her reaction was night and day. Tail wagging, bowl licking, nonstop excitement. She’s never looked forward to meals like this before—and that excitement hasn’t faded.

Myth #7: All Fresh Dog Foods Are Created Equal

Some “fresh” dog food brands I considered weren’t actually fresh. Many refrigerated rolls still contained low-quality, feed-grade ingredients, and air-dried or freeze-dried options looked just like kibble.

JustFoodForDogs is different. Their meals are scientifically formulated, backed by peer-reviewed research, and made with real, whole foods. Best of all? JustFresh is shelf-stable, so it’s just as convenient as kibble—with none of the downsides and all the benefits I can see in Mia every day.

The Bottom Line

If you’re like me—someone who values nutrition and transparency—I can’t recommend JustFresh enough. Our dogs rely on us to make the best choices for them, and after learning the truth about kibble, I know I’ll never go back. Mia’s thriving now, and knowing she’s truly healthy and happy makes it all worth it.

Ready to make the switch? Check out JustFoodForDogs’ JustFresh and see the difference real, fresh food can make in your dog’s life.